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You know the brand.How does it make money?

Plain-language fundamental analysis for first-time investors: search a company and we explain its numbers.

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  • 9,317 companies from the US, Canada and the UK
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8 questions to understand a company before you invest.

We analyse its business, financial performance, valuation and risks through 8 fundamental questions. Explore each one and see how we turn the data into clear, easy-to-understand explanations.

Question 01 of 08

Apple Inc.AAPL · NASDAQ

01The business

What does it do and how does it make money?

Share of FY 2026 revenue · change against FY 2025

  • iPhone53.1%+2.7 pp
  • Service25.8%−0.5 pp
  • Mac7.9%−0.2 pp
  • Wearables, Home and Accessories7.4%−1.1 pp
  • iPad5.8%−0.9 pp

iPhone brings in 53.1% of revenue, so the business relies heavily on one line. Its share rises 2.7 points against FY 2025: it is the fastest-growing line (21.2%). Concentration ties the result to a single activity.

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Data up to FY 2026

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  • Built for the medium and long term