Market capitalisation
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Share price multiplied by shares outstanding. It does not measure company cash.
Company analysis·AAPL
Preparing the analysis
We’re preparing the company’s analysis.
NASDAQ·AAPL
Apple Inc.
Share price$342.37Price as of: Nov 6, 2026
Apple Inc. (AAPL) is a company listed on NASDAQ, classified under Consumer Electronics.
Apple designs and sells electronic devices (iPhone, Mac, iPad, wearables), digital platforms (App Store), and subscription and financial services.
Revenue · FY 2026
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Sales generated during the period, before costs and expenses.
Net margin · FY 2026
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Net income as a proportion of revenue.
“Our take” and other explanations are generated with artificial intelligence from the data, without human review of each text. They are descriptive, not recommendations. Learn more
Explore questions
P1 · What does it do and how does it make money?
Of every $100 it takes in,53 come from iPhone.
iPhone is its largest source of revenue (53.1%), followed by Service (25.8%). Here you will see what it sells, where, and how that mix is changing.
$479bnrevenue in FY 2026
5business lines with data
41%of sales, in Americas Segment
Full fiscal year ended Sep 26, 2026
01How it makes money
The data does not separate products from services.
Not all revenue behaves the same way. A one-off sale depends on someone buying again; a service is billed again and again while the customer stays.
Its business lines · FY 2026
02Where revenue comes from
A single line brings in half or more.
Each rectangle is a business line and its size is the share of revenue it brings in. Select one to see the detail.
No room for a label in the mosaic
Area = share of total revenue for the year. It does not show profit: the company does not report what each line earns.
What is a segment's weight?
The part of everything the company takes in that comes from that line. If a line weighs 49%, then of every 100 in sales, 49 come from it.
How to read it
The more a line weighs, the more revenue depends on it. A high weight is neither good nor bad by itself: it shows where to look first.
03Where sales come from
Sales are spread across several regions.
Americas Segment is its largest market, with 41.4% of sales. Each square is a region and its area is what it sells there.
Approximate positions, not a map to scale. Each square's area is proportional to its sales.
Regions from largest to smallest · FY 2026
04How the mix is changing
iPhone is gaining weight.
Weight of each part in 2025 and in 2026. A line gains weight when it grows faster than the total.
pp = percentage points: the difference between two percentages (from 25% to 27% is 2 pp).
05Read with care
What we can deduce from the data. And what we cannot.
We can deduceWe cannot conclude
01
Growth was strong enough that the fall in Wearables and iPad (−$203M) did not hold back total revenue expansion.
That these declines matter less for profitability: without line margins, we do not know if one is much more profitable or affects group margins more.
02
Greater China accounted for a much larger share of growth (28.7%) than of sales (15.5%), driving expansion above its weight.
That Greater China has overtaken other regions in total revenue; it grew fastest but still lags Americas and Europe in absolute size.
Our take
Apple’s growth and revenue in FY 2026 center increasingly on the iPhone, which has become the clear axis of the business.
- 01Shown by the figures
iPhone’s growing dominance
In FY 2026, iPhone delivers over half of Apple’s sales (53.1%) and nearly three-quarters of growth, making it the group’s key driver far above any other line.
- 02Our interpretation
Uneven bets across lines and regions
Despite product diversification, overall momentum depends on iPhone and Services covering setbacks in other lines. By region, Greater China stands out for growth but is still much smaller than Americas or Europe.
What is not proven
Without margins by line, it remains to be seen whether iPhone’s leadership carries over to profit, or if a smaller line contributes disproportionately to overall earnings.
See the calculations behind it
- iPhone brought $44.5B of the $62.7B by which revenue grew in FY 2026 (71.0%), although it weighed 50.4%. Without that line, the rest grew 8.8%.
- Dependence on iPhone rises: from 50.4% of revenue in FY 2025 to 53.1% in FY 2026.
- Wearables, Home and Accessories and iPad took away $203M in FY 2026; the other lines made up for it and revenue still rose $62.7B.
- Americas Segment brings 41.4% of sales (42.9% in FY 2025). The fastest-growing region is Greater China Segment: +28.0% against +15.1% overall.
- iPhone accounts for 71.0% of the change in revenue in FY 2026 and weighed 50.4%.
- iPhone weighs more than all the other lines together: 53.1% of revenue in FY 2026.
With data to Nov 4, 2026. Analysis written by a language model from our calculations, which supply every figure. It is not investment advice.
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