Market capitalisation
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Share price multiplied by shares outstanding. It does not measure company cash.
Company analysis·META
Preparing the analysis
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NASDAQ·META
Meta Platforms, Inc.
Share price$642.27Price as of: Nov 9, 2026
Meta Platforms, Inc. (META) is a company listed on NASDAQ, classified under Internet Content & Information.
Meta develops digital products that enable global communication, mainly through its social media platforms—Facebook, Instagram, Messenger, and WhatsApp.
Revenue · FY 2025
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Sales generated during the period, before costs and expenses.
Net margin · FY 2025
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Net income as a proportion of revenue.
“Our take” and other explanations are generated with artificial intelligence from the data, without human review of each text. They are descriptive, not recommendations. Learn more
Explore questions
P1 · What does it do and how does it make money?
Of every $100 it takes in,98 come from Advertising.
Advertising is its largest source of revenue (97.6%), followed by Other revenue (1.3%). Here you will see what it sells, where, and how that mix is changing.
$201bnrevenue in FY 2025
3business lines with data
39%of sales, in US & Canada
Full fiscal year ended Dec 31, 2025
After that close
Q3 2026, ended Sep 30, 2026: total revenue +26.1% against the same quarter a year earlier.
This is the revenue of the whole company. The split by lines and regions on this page is still that of the full fiscal year.01How it makes money
The data does not separate products from services.
Not all revenue behaves the same way. A one-off sale depends on someone buying again; a service is billed again and again while the customer stays.
Its business lines · FY 2025
02Where revenue comes from
A single line brings in half or more.
Each rectangle is a business line and its size is the share of revenue it brings in. Select one to see the detail.
No room for a label in the mosaic
Area = share of total revenue for the year. It does not show profit: the company does not report what each line earns.
What is a segment's weight?
The part of everything the company takes in that comes from that line. If a line weighs 49%, then of every 100 in sales, 49 come from it.
How to read it
The more a line weighs, the more revenue depends on it. A high weight is neither good nor bad by itself: it shows where to look first.
03Where sales come from
Sales are spread across several regions.
US & Canada is its largest market, with 39.2% of sales. Each square is a region and its area is what it sells there.
Regions from largest to smallest · FY 2025
04How the mix is changing
The mix barely changes.
Weight of each part in 2024 and in 2025. A line gains weight when it grows faster than the total.
pp = percentage points: the difference between two percentages (from 25% to 27% is 2 pp).
05Read with care
What we can deduce from the data. And what we cannot.
We can deduceWe cannot conclude
01
Meta depends almost entirely on Advertising: in FY 2025, it makes up 97.6% of sales and brings 97.5% of growth, leaving very little from the rest.
That Advertising’s momentum offsets smaller size or growth in the other lines: it’s unknown if any smaller line has a higher margin or earnings potential.
02
While US & Canada is the largest at 39.2% of sales, growth is spread: Asia Pacific, Europe, and Rest of World all show similar growth rates.
That Meta depends on just one country or region for its growth: each region’s share of the increase is significant and none drives it alone.
Our take
Meta depends almost entirely on Advertising for both revenue and growth, with no evidence that other lines or regions offset this concentration.
- 01Shown by the figures
Business overwhelmingly concentrated in Advertising
97.6% of FY 2025 revenue and growth comes from Advertising, with other lines contributing little and Reality Labs adding almost nothing in absolute terms.
- 02Our interpretation
Geographical spread but no line diversification
Sales are split among four regions, all of which grow, so no single market dominates: growth depends on the main product, not on region.
What is not proven
Could any smaller line gain weight or offset with higher profitability than Advertising? Knowing their margin would change the view of their future contribution.
See the calculations behind it
- Advertising brought $35.5B of the $36.5B by which revenue grew in FY 2025 (97.5%), although it weighed 97.6%. Without that line, the rest grew 23.9%.
- Dependence on Advertising barely changes: 97.6% of revenue in FY 2024 and 97.6% in FY 2025.
- US & Canada brings 39.2% of sales (38.4% in FY 2024).
- Advertising accounts for 97.5% of the change in revenue in FY 2025 and weighed 97.6%.
- Advertising weighs more than all the other lines together: 97.6% of revenue in FY 2025.
With data to Nov 4, 2026. Analysis written by a language model from our calculations, which supply every figure. It is not investment advice.
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