Market capitalisation
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Share price multiplied by shares outstanding. It does not measure company cash.
Company analysis·EBAY
Preparing the analysis
We’re preparing the company’s analysis.
NASDAQ·EBAY
eBay Inc.
Share price$121.96Price as of: Nov 6, 2026
eBay Inc. (EBAY) is a company listed on NASDAQ, classified under Specialty Retail.
eBay operates a global e-commerce ecosystem, facilitating transactions mainly via its website and mobile apps.
Revenue · FY 2025
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Sales generated during the period, before costs and expenses.
Net margin · FY 2025
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Net income as a proportion of revenue.
“Our take” and other explanations are generated with artificial intelligence from the data, without human review of each text. They are descriptive, not recommendations. Learn more
Explore questions
P1 · What does it do and how does it make money?
Of every $100 it takes in,82 come from Marketplaces.
Marketplaces is its largest source of revenue (82.0%), followed by Advertising Revenues (18.0%). Here you will see what it sells, where, and how that mix is changing.
$11bnrevenue in FY 2025
2business lines with data
52%of sales, in UNITED STATES
Full fiscal year ended Dec 31, 2025
After that close
Q3 2026, ended Sep 30, 2026: total revenue +13.7% against the same quarter a year earlier.
This is the revenue of the whole company. The split by lines and regions on this page is still that of the full fiscal year.01How it makes money
The data does not separate products from services.
Not all revenue behaves the same way. A one-off sale depends on someone buying again; a service is billed again and again while the customer stays.
Its business lines · FY 2025
02Where revenue comes from
A single line brings in half or more.
Each rectangle is a business line and its size is the share of revenue it brings in. Select one to see the detail.
Area = share of total revenue for the year. It does not show profit: the company does not report what each line earns.
What is a segment's weight?
The part of everything the company takes in that comes from that line. If a line weighs 49%, then of every 100 in sales, 49 come from it.
How to read it
The more a line weighs, the more revenue depends on it. A high weight is neither good nor bad by itself: it shows where to look first.
03Where sales come from
It depends on one main market.
UNITED STATES is its largest market, with 52.2% of sales. Each square is a region and its area is what it sells there.
Regions from largest to smallest · FY 2025
04How the mix is changing
Marketplaces is losing weight.
Weight of each part in 2024 and in 2025. A line gains weight when it grows faster than the total.
FY 2024FY 2025
pp = percentage points: the difference between two percentages (from 25% to 27% is 2 pp).
05Read with care
What we can deduce from the data. And what we cannot.
We can deduceWe cannot conclude
01
United States brought 67.4% of regional growth, well above its 52.2% share, while Rest of World grew fast but added less to the total.
That Rest of World could soon overtake the United States: its total share remains well behind despite faster growth.
02
Net margin falls to 18.3% even as revenue rises, showing lower profitability per sale in FY 2025.
That any line or region is clearly less profitable: without segment margins, we do not know which drove the decline in total margin.
Our take
eBay still depends mainly on Marketplaces and the United States, but Advertising Revenues and Rest of World are starting to increase their importance in growth.
- 01Shown by the figures
Marketplaces and the United States dominate business weight in FY 2025 (82.0% and 52.2% of revenue) and account for most revenue generation and growth.
- 02Our interpretation
Diversification is beginning to matter
Advertising Revenues and Rest of World are growing much faster than their size, but still represent smaller shares. If sustained, their roles could grow in the future.
What is not proven
Which line or region has the lowest profitability, and how much does it contribute to the margin decline compared with FY 2024?
See the calculations behind it
- Marketplaces brought $459M of the $817M by which revenue grew in FY 2025 (56.2%), although it weighed 84.1%. Without that line, the rest grew 21.9%.
- Dependence on Marketplaces falls: from 84.1% of revenue in FY 2024 to 82.0% in FY 2025.
- United States brings 52.2% of sales (50.9% in FY 2024). The fastest-growing region is Rest of World: +8.5% against +7.9% overall.
- Marketplaces accounts for 56.2% of the change in revenue in FY 2025 and weighed 84.1%.
- Marketplaces weighs more than all the other lines together: 82.0% of revenue in FY 2025.
- United States brought 67.4% of the growth in sales by region in FY 2025, weighing 50.9%.
With data to Nov 4, 2026. Analysis written by a language model from our calculations, which supply every figure. It is not investment advice.
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